Do you still need an ideal customer avatar?
Yes, but not the old avatar.
The old customer avatar prioritized more superficial things like whether they like their venti coffee hot or iced.
But, the new, better method to create your ideal customer avatar focuses more on the psychology of why they buy.
Understanding the underlying motivations for buying decisions changes the game--and conversions.
One of the most fundamental things that you need to do to start and scale a profitable business is to get crystal clear on your marketing message.
Why?
Because your marketing message influences every aspect of your business.
Your marketing message:
✅ shapes every piece of content that you create,
✅ increases brand awareness,
✅ builds rapport with your audience,
✅ establishes you as the expert in your field, and
✅ converts followers into buyers.
If you are having difficulty dialing in on your marketing message, then here are three keys to help you to get started.
Have any of these things ever happened to you……
You’ve fussed over writing a high-value social media post intended to attract attention, create engagement, and to start a conversation with your ideal client but no one engages with it at all?
You recorded, edited, and re-recorded a video designed to build a relationship and connection with your audience that only your mom watches?
Or, you’ve invested days, or maybe even weeks, creating the perfect blog post—with amazing, eye-catching graphics, mind you—designed to educate your audience and establish authority in your niche that no one reads…except for your mom, of course?
If your answer is YES, then we need to have a serious conversation about your content.
Did you know that 98% of Pinners explore new brands, products, and services because they found it on Pinterest first?
Did that statistic surprise you?
If YES, then keep reading because more surprises ahead.
In my opinion, Pinterest remains one of the most underrated marketing tools for businesses because many businesses don’t even consider including Pinterest in their marketing strategy.
I frequently meet business owners who still that Pinterest is where women go to browse dessert recipes, redecorate their homes, plan their weddings, or to just look at pretty pictures. But, fortunately for businesses, Pinterest has much, much more to offer!
So, if you are have not invested in a Pinterest marketing strategy that takes advantage of everything that Pinterest has to offer, then allow me to share three reasons why you need to start using the Power of Pinterest like yesterday.
My name is Monaca and I am the Founder + Creative Director of Live with Maven, a boutique digital marketing agency that helps women create lives and businesses that they love using the power of online marketing.
Each Monday, I will be releasing a new blog post with practical advice, tools and strategies that you can implement in your business to grow your impact, influence and income online.
If you are new around here, then let me share 10 things that you probably don’t know about me.
Do you still need an ideal customer avatar?
Yes, but not the old avatar.
The old customer avatar prioritized more superficial things like whether they like their venti coffee hot or iced.
But, the new, better method to create your ideal customer avatar focuses more on the psychology of why they buy.
Understanding the underlying motivations for buying decisions changes the game--and conversions.
