THE POWER OF PINTEREST
3 Reasons Why Your Business Needs a Pinterest Marketing Strategy
Did you know that 98% of Pinners explore new brands, products, and services because they found it on Pinterest first?
Did that statistic surprise you like it did Newbie Nalani? If YES, then keep reading because more surprises ahead.
Yes, you read that right!
Were you surprised?
Newbie Nalani definitely was.
Why?
Nalani believed that the only way to market her Pilates studio and new brand of athleisure was using expensive Google Ads.
Like many new (and seasoned) entrepreneurs, Nalani completely underestimate the power of Pinterest because they don’t truly understand what Pinterest is, the reasons why Pinners use the platform, or how a Pinterest marketing strategy can help them to grow and scale their business.
In my opinion, Pinterest remains one of the most underrated marketing tools for businesses because many businesses don’t even consider including Pinterest in their marketing strategy.
I frequently meet business owners who still that Pinterest is where women go to browse dessert recipes, redecorate their homes, plan their weddings, or to just look at pretty pictures. But, fortunately for businesses, Pinterest has much, much more to offer!
So, if you are like Newbie Nalani and have not invested in a Pinterest marketing strategy that takes advantage of everything that Pinterest has to offer, then allow me to share three reasons why you need to start using the Power of Pinterest like yesterday.
#1: Pinterest is one of the most powerful search engines outside of Google.
Pinterest is not a passive social media platform where Pinners go to daydream about exotic vacation destinations and discover mouthwatering crockpot recipes.
Pinterest is a search engine.
Recent polls show that 85% of Pinners use Pinterest to plan before they start a new project. This means that Pinner are actively searching for new relevant brands to follow, items to purchase, exciting ideas that inspire, as well as helpful content and resources that they need or want.
While most people can waste minutes or hours scrolling through their news feeds looking at adorable puppy videos, Pinners are scouring through countless Pinterest boards and adding pins to their secret boards in preparation for their next vacation, holiday shopping, meal planning, and more.
Still don’t believe me? Then, let me introduce you to Wanderlusting Winnie.
Will Wanderlusting Winnie find you on Pinterest?
Winnie is a 40 year old successful attorney living her best single life in Chicago.
When Winnie is not busy fighting the good fight for her clients in court or spoiling her adorable cocker spaniel, she can be found indulging in one of her guilty pleasure: Pinterest.
Since the COVID-19 pandemic cancelled all of her travel plans for 2020, she has been suffering from a really, really bad case of wanderlust.
Can you relate?
I know I can.
Since Winnie has finally received her vaccine, she has started planning her post-Coronavirus vacation: a 10 day tour of Italy!
For several weeks, Winnie spends most of her late nights harnessing the power of one of the most powerful search engines in the world—Pinterest— to plan her dream vacation, including……
locating the most beautiful boutique hotels and villas for rent in Milan,
and where to find the most delicious pizza restaurants in Sicily,
and the perfect Retro-inspired bathing suit and resort wear to flaunt her curves on the Amalfi Coast,
and the most reputable tour company that Winnie needs to contact in Rome,
and…..do you see where I am going with this?
💎Marketing Gem: There are literally millions of Winnies planning their next project or purchase using pins that they see on Pinterest. Will they find pins for YOUR products or services there?
#2: Pinterest is where Pinners come to pin and to buy.
Say what you will about Pinterest but the numbers don't lie: 89% of active Pinners have bought something because they saw it on Pinterest first.
How can that be?
Let me introduce you to Confused Charlotte.
Can Confused Charlotte find you on Pinterest?
Charlotte is a wife and mom of two boys, has a good job as a middle school English teacher, and a nice home in the suburbs.
On the outside Charlotte’s life looks great, even perfect.
But, secretly, Charlotte is totally stressed out at her 9-5 job and hates not spending the quality time that she desires with her husband and kids.
Charlotte has always loved writing and has recently decided to start her own business as a copywriter.
But, there is one little problem: Charlotte doesn’t know the first thing about starting a business!
So, what does Charlotte do: Charlotte goes to Pinterest and starts searching for solutions to her problem.
She starts typing in keywords around how to build an online copywriting business and BOOM! Her Pinterest feed is flooded with pins that promise to show her how to start an online business, including pins ….
that led her to a free 5 day challenge designed to help Charlotte build an email list,
and with a link free to a workbook that demonstrated how to position herself as an expert in her niche,
and an online course that taught Charlotte how to start her copywriting business,
and Charlotte used what she learned from the course to consistently sign 3 new copywriting clients priced at $2,000 each resulting in $6,000 per month which was more than her full-time teaching salary,
and…is this starting to make sense to you?
💎Marketing Gem: There are millions of Charlottes on Pinterest who need the course or membership program. Will they find pins for YOUR online course or membership there?
#3: Pinterest is one of the few social media platforms where FREE organic reach is not down.
The truth is out: free organic reach is waaaay down on most platforms, most notably Facebook and the cost of Facebook ads is increasing!
We all know that over the past couple of years both Instagram and Facebook have become more and more saturated every day. It is more difficult now than ever before to rise above the noise on Facebook and Insta and there are paid ads everywhere.
But, I have good news for you, my friend.
There are still a few platforms where you can still organically convert interested Pinners into purchasers, the most surprising to most people being PINTEREST.
Still need convincing?
Finally, let me introduce you to Savvy Socorro.
Savvy Socorro uses Pinterest to sell her products, coaching, services, and courses. Are you?
Socorro is a CPA by day and a Money Mindset Coach by night who helps women break through their money blocks so that they can take control of their finances.
Prior to using Pinterest, Socorro relied on word-of-mouth marketing and referrals to build her CPA and coaching practices.
But, once Socorro learned that she could use organic Pinterest marketing techniques and Pinterest ads to promote both her CPA practice and money mindset coaching programs, she decided to work with a Marketing Coach to create a Pinterest marketing strategy for her coaching business.
And, Socorro is oh so glad that she did!
With the help of her Marketing Coach, Socorro used the power of Pinterest to create a profitable pin and Pinterest marketing strategy to promote her free challenge,
and fill her private Facebook group with and webinar with women who were interested in her offer,
and at the end of the free challenge, Socorro offered her new money mindset coaching program to all of the women in the group,
and 25 new coaching clients joined her coaching program priced at $1,000 resulting in $25,000 in sales from ONE profitable pin and a Pinterest marketing strategy,
Do you understand how much money you could be leaving on the table because you are not using Pinterest?
With the right targeting, SEO, and key words, businesses can reach potential customers and clients for free.
PLUS, you can run successful Pinterest ad campaigns at a fraction of the cost of a similar one on Facebook and Instagram!
And, there is one more benefit that Pinterest has above other social media platforms: Pinterest allows for your free, organic reach to extend well-beyond your followers.
This means that one carefully crafted pin combined with a well-executed Pinterest marketing strategy can literally become the gift that keeps on giving. In other words, one pin has the power to entice customers to buy your products weeks or even months later, generate highly qualified leads for months and even years to come.
Believe it or not, there is even better news: in today’s competitive and noisy online marketplace, Pinterest is one of the last remaining platforms that allows users to browse, pin, and shop without the constant bombardment of paid ads and gimmicky sales tactics.
Why is this important to business owners?
The platform allows Pinners to enjoy the overall Pinterest experience without being bombarded with ads. This means that Pinners don’t feel that they aren’t constantly being sold to which makes them more receptive to your offer.
💎Marketing Gem: Thousands of business owners like Socorro use Pinterest everyday to attract and convert Pinners to Purchasers.
So, how do you harness the Power of Pinterest to attract more qualified leads and make more sales in your business?
The first step is to get your business properly set up on Pinterest so that you can take advantage of all the features that Pinterest has to offer.
That is why I have created a new FREE resource, Ten Steps to Set Up Your Business for Success on Pinterest.
In this new checklist, I will give you 10 simple steps to get you and your business up and running on Pinterest. And, the best things is that you can accomplish all of the steps in less than one hour!
Simply enter your name and email below to get instant access to your FREE checklist!
